Festa: Writing Effective Press Releases

Festa: Writing Effective Press Releases

Speaker: Anna Melton - In The Works PR

DIY PR with Anna Melton

Forget W1A's Siobhan Sharpe and Ab Fab's Edina Ronay, Chesterfield's PR guru (the Derbyshire Times' description not hers) Anna Melton will give you the simple tools, writing skills and tricks of the trade to get editorial coverage in the local media.

Anna has 20 years' experience in gaining media coverage for a range of businesses. From supply teacher agencies and charities to construction companies and authors; there's hardly a sector she hasn't gained vital column inches for over the years.

In this seminar, you will learn how to get your news published using the all important press release – how to write one, identify what makes the news and who you should send them to.